The MTN twitter handle has been enjoying overwhelming
engagement in the past one week, with record tweets and interactions following
its ‘MTN Yello Valentine’ celebrity guest tweet series. Popular artistes like
Praiz, Harrysong, KCee, Davido and Chidinma have all featured on the series,
where they fielded questions relating to their careers, family and love lives.
This confirms the company’s promise of delivering a bold new
digital world to its expansive customer base and a growing followership of over
254,000 on the social network platform.
Last Monday, Tiwa Savage, a member of Mavins Records, was a
guest on the series. The singer spoke exclusively about her songs, marriage and
relationship with industry giants like Don Jazzy, amongst others. As well, she
did not shy away from giving her fans basic love and marriage tips that can
guarantee lasting happiness.
Like some of her contemporaries who had earlier featured on
the social media interactive exchange, the extraordinarily gifted artist was
blunt about her hobbies outside music.
The stimulating nature of the discourse, during the series,
reveals a new trend in customer engagement; as more Nigerians are embracing new
media, the knowledge of digital technology continues to increase.
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